IDEA
CONCEPT
FOOD CENTERED DESIGN
FORMULATION
PILOT
DISTRIBUTION
PROMOTION
IDEA
Blending the latest gastronomic and market trends along with consumer insights. We land ideas into actual prototypes to quickly test and discover the best attributes to create genius products.
CONCEPT
A wide look into the food industry’s ecosystem will help us identify major players and opportunities. Combining this with key product attributes we create a genius concept.
FOOD CENTERED DESIGN
We put together a genius team with expertise in gastronomy, branding, food science, sustainability and food lovers to design and develop genius products.
FORMULATION
With our inclusive and food centered approach our food products are always nutritious, sustainable and part of a responsible food chain. We make sure to get the best ingredients possible to formulate genius experiences.
PILOT
With our pilot equipment and capabilities we take our food developments the closest to an industrial scale in a very fast pace. Using the same processes and ingredients allows us to have the exact same product experience in an early stage.
DISTRIBUTION
Using our strategic alliances with different distributors around Mexico we can position products anywhere in different distribution channels according our clients distribution strategy.
PROMOTION
We envision food centric brands that communicate the intrinsic value and benefits of the food they are representing. Today’s consumer is more aware and educated than ever before. We aid in the communication of novelty products using novelty ingredients.